· PROFILE ·

Marko Radeta, PhD
Post-Doctoral Researcher, CEO Tigerwhale
marko.radeta@m-iti.org
+351 966 493 791
#2

Expertise Areas:
Human-Computer Interaction, Affective Computing, Interaction Design, Intelligent User Interfaces, Software Engineering
Teaching Activities:

2017
Design de interação (BSc students)
Universidade da Madeira (UMA), Funchal, Madeira, POR
- level: undergraduate (international MHCI and local Madeira students)
- class: 8 students, taught in English/Portuguese
- type: (studio, 2-days per week)
- role: assistant/instructor (TA)
- task: teaching students to design products that embody one of the 7 Primary-Process Emotions

2014
POLI.design, Master in Industrial Design 4 Architecture
Consorzio del Politecnico di Milano, ITA
- ECTS: 10
- level: graduate (international MSc and PhD students)
- class: 12 students, taught in English
- type: (3-day lectures + 3-day prototyping)
- role: assistant/instructor
- task: teaching students to design products that embody one of the 7 Primary-Process Emotions

2013
POLI.design, Master in Industrial Design 4 Architecture
Consorzio del Politecnico di Milano, ITA
- ECTS: 10
- level: graduate (international MSc students)
- class: 9 students, taught in English
- type: (3-day lectures + 3-day prototyping)
- role: assistant/instructor
- task: teaching students to design products through Petri Networks analysis, stereotypes, metaphors

2012
Faculty of Design, Communication Design
Workshop on Future Computer interfaces, Politecnico di Milano, ITA
- ECTS: 5
- level: undergraduate
- class: 90 students, taught in Italian
- type: (5-day workshop)
- role: assistant
- task: using User-Centered design and design thinking to propose products, outside current tech. constraints

2011
Faculty of Design, Laboratory for Cross-Cultural Society
Final Laboratory Synthesis, Politecnico di Milano, ITA
- ECTS: 20
- level: undergraduate
- class: 120 students, taught in Italian
- type: (5-month lab, 2 days/week)
- role: assistant/instructor
- task: help in students’ projects to prototype novel services for integrating foreigners into communities

2010
Faculty of Design, Communication and Cognitive processes,
Politecnico di Milano, ITA
- ECTS: 10
- subject: exploration of diverse type of narratives
- level: undergraduate
- class: 70 students, taught in Italian
- type: (4-month course, 1 day/week)
- role: helping students to narrate with diverse media

Research Projects:

Ocean Game
Ocean Story
Fragments of Laura
Echoes of Nature
Dolphin User Interface


Marko Radeta serves as the CEO at TIGERWHALE (Krakow, PL), a grant awarded SME focusing on mobile, wearable and web technologies. He is also a Post-Doc researcher at Madeira Interactive Technologies Institute (M-ITI, PT). He holds PhD in Interaction Design (Politecnico di Milano, IT), MSc double-degree in Communication Design (Politecnico di Torino and Alta Scuola Politecnica, IT) and BSc in Computer Engineering (Singidunum, RS). He has participated on more than 5 EU projects and is a Cross-Cultural Ambassador at UNESCO Club (Sorbonne, FR). His portfolio includes designing and developing UX/UI applications for Yahoo! Research and Whirlpool Europe. His current research focus is at the intersection of Human-Computer Interaction and Affective Computing and how it affects the daily life routine of people.

Publications

Conference Publications
M. Radeta, V. Cesário, S. Matos and V. Nisi, "Gaming Versus Storytelling: Understanding Children’s Interactive Experiences in a Museum Setting", To appear in 10th International Conference on Interactive Digital Storytelling (ICIDS2017, pp. 160-174), 2017, Madeira, POR
V. Cesário, S. Matos, M. Radeta and V. Nisi, "Designing Interactive Technologies for Interpretive Exhibitions: Enabling Teen Participation Through User-Driven Innovation," in Proceedings of IFIP Conference on Human-Computer Interaction INTERACT2017 (vol. 10513, Springer Lecture Notes in Computer Science, pp. 232-241), 2017, IND
V. Cesário, M. Radeta, S. Matos and V. Nisi, "Shifting from the Children to the Teens’ Usability: Adapting a Gamified Experience of a Museum Tour," in Proceedings of IFIP Conference on Human-Computer Interaction INTERACT2017 (vol. 10513, Springer Lecture Notes in Computer Science, pp. 464-468), 2017, IND
M. Maiocchi, M. Radeta and Z. Shafieyoun, "Teaching Creativity: Some Experiences in Teaching Emotional Design," in Proceedings of IATED EDULEARN 2014: 6th International Conference on Education and New Learning, Barcelona, SPA
M. Radeta, Z. Shafieyoun and M. Maiocchi, "Affective Timelines. Towards the Primary-Process Emotions of the Movie Watchers. Measures based on a Self-Annotation and Affective Neuroscience," in Proceedings of DESIGN&EMOTION 2014, Bogotà, COL
Z. Shafieyoun, M. Radeta and M. Maiocchi, "The Effect of the Environment on Emotions in Waiting Areas based on Kansei Engineering and Affective Neuroscience" in Proceedings of KEER 2014, Nipköng, SWE
M. Radeta and M. Maiocchi, "Towards Recognition of Primary-Process Emotion Expressions in Human-Computer Interaction," in Proceedings of 5th biannual int. conf. ACII2013, Geneva, CHE
M. Pillan, M. Maiocchi and M. Radeta, "Teaching Constraints, Learning Creativity," in Proceedings of the 2nd International Conference for Design Education Researchers, DRS//CUMULUS, ISBN 978-82-93298-02-1, 2013, vol. 2, no. 1, 2013, pp. 607–620, Oslo, NOR

Thesis
M. Radeta. 2015. “Affective Loops in Interaction Design. Emotional-Aware Interfaces for Higher User Bonding". PhD thesis. Politecnico di Milano, ITA
M. Radeta. 2011. “Metafiring: Team-leading techniques for stimulating collective creativity". MSc thesis. Politecnico di Milano, ITA
M. Radeta. 2008. "Adaptive User Interfaces of Music Oriented Web Page", BSc thesis. Singidunum, SRB

Book Chapters
M. Maiocchi, M. Pillan, M. Radeta and P. Righi Riva, "Mirror Emotions and Sex Games", in ARSE ELEKTRONIKA, 2012,
ISBN-13: 978-1-889307-31-2, San Francisco, USA
M. Cazzaniga, F. Pastonchi, M. Radeta and E. Trapletti, Videomosaics: Free from fear. Product-service-system for people curing the cancer. In Design e medicina. Maggioli Editore, pp. 294-299 Milan, ITALY

Other Publications
M. Radeta, The dynamics of multidisciplinary creativity and design by metaphor. At The dynamics of creativity Summer School, ASP, Milano, ITA
R. Casagrandi, G. Fiorese, M. Gallia, M. Giuliani, M. Radeta, M.Sangiorgio, M. Triverio, E. Martelli, S. Consonni and S. Caserini, PolyGame: Playing seriously with mitigation strategies for climate change. In proceedings of 20th Conference of the Italian Ecology Society (S.It.E.), La Sapienza University, Rome, ITA
M. Radeta, The Rules of Gestalt in Creation of the Poly Game's visual identity. In Global change and Sustainability Winter School, Bardonecchia, ASP, ITA
M. Radeta, The Value of Intangible Agents and Intellectual Property Rights. The case study of Search Engines. At Management of Innovation Summer School, Bardonecchia, ASP, Turin, ITA

Talks
M. Radeta and H. Friebe, Synchroniciety: A society-wide increase of simultaneous happenings and gatherings under a global perspective. In Dada Magazine: Das nächste große Ding. Cabaret Voltaire, Zurich, CHE
M. Radeta, Wearshanguang: Wearing the voice of light. An interactive way of embedding the voice to multimedia clothes for emphasizing the culmination points in theatres. In Inspired by Beijing Opera Workshop. Milan, ITA
N. Chiappin, L. Chiarandini, M. Ciuffreda, M. Dallorto, M. Guzzafame, M. Montebelli, G. Moretti, A. Morselli, F. Nitidi, M. Radeta, M. Tamagnone, Pure Wings: Flights with zero emissions. Stand at CGIU 2010 Bill Clinton Conference, Univ. of Miami, USA
P. Lakovic, B. Lukic and M. Radeta. Universal Bottle Opener: Easing a daily routine for users suffering from Arthritis Rheumatoid. In Belgrade Design Week ROCHE Workshop, Belgrade, SRB