SPAEN: a Software Platform for Automated Enterprise-wide aNalytics

Researchers

Roberto Varela

Limor Schweitzer

Innovisoft

Start date: 
1 June, 2010 - 1 August, 2011

Email is a pervasive communication medium, and most organisations use email to co-ordinate their activities and contact their clients. Due to its popularity, email is an excellent proxy for identifying and mapping social relationships that are generated as a by-product of daily activity. This 14-month project will develop a software platform that can passively monitor the email activity of organisations and generate enterprise-wide analytics regarding these relationships, also known as social capital. This technology has at least two potential applications: the use of analytics to monitor and assess organisations’ performance, and to identify opportunities in promoting enterprise-wide strategy and marketing communication. This project is a collaboration between the University of Madeira, M-ITI, and Inovisoft, funded through the +Conhecimento program of the regional government of Madeira.